Durable vs Wix
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Which is better, Durable or Wix?
It depends on what you need it to do. Pick Durable if you run a local service business and mainly need a site, bookings and a simple CRM for little money. Pick Wix if you want a polished site you can fine-tune by hand on a platform that's been around for nearly 20 years. On our rubric Durable scores 6.7 to 5.8, mainly because it covers 3 of the 10 jobs we track to Wix's 6. Wix is cheaper to start, at $17 a month against $22 for Durable, as of November 2026.
Durable6.7
Choose Durable if you run a local service business and mainly need a site, bookings and a simple CRM for little money.
Visit DurableScores side by side
| Criterion | Durable | Wix |
|---|---|---|
| Autonomy (30%) | 5.5 | 3.0 |
| Coverage (25%) | 5.5 | 7.0 |
| Ease of use (15%) | 9.0 | 8.0 |
| Value (15%) | 8.0 | 6.5 |
| Trust (15%) | 7.5 | 6.5 |
| Overall | 6.7 | 5.8 |
What each one does
| Job | Durable | Wix |
|---|---|---|
| Keeps working after setup | ||
| Builds the website | ||
| Takes payments | ||
| Email (inbox or marketing) | ||
| Posts to social media | ||
| Runs paid ads | ||
| Answers and makes phone calls | ||
| Forms your LLC | ||
| Custom domain | ||
| API or MCP access |
Price, fees and fine print
| Durable | Wix | |
|---|---|---|
| Type | AI website builder | AI website builder |
| Our rank | #6 | #10 |
| Starting price | From $22/mo | From $17/mo |
| Free plan | Yes: one site on a durable.site subdomain, 300 AI credits in total | Yes: Wix branding and subdomain, no payments |
| Fees on your sales | None listed | Wix Payments processing fees; extra fees on subscription plans on lower tiers |
| Refunds | Not stated | 14-day money-back guarantee on your first premium plan |
| Best for | Solo service businesses that want a site, bookings and leads in one cheap tool. | Owners who want AI speed plus full manual control and a mature platform. |
Prices, free plans, fees and refund terms as of November 2026, from each company's own site. US dollars before tax.
Durable: pros and cons
- A live service-business site in minutes
- CRM, booking and payments built in
- Blog and review agents keep working after launch
- Real free plan and a low entry price
- No email marketing, social posting or ads
- Less design control than Wix or Squarespace
- AI credits cap how much the agents can do
- Blog posts land as drafts you still have to publish
Wix: pros and cons
- Mature store, bookings, email and social tools
- Switch between AI prompts and manual editing
- Free plan and a 14-day refund window
- MCP server for building with AI assistants
- The AI doesn't keep working after setup
- Monthly billing costs noticeably more than the annual prices
- The cheapest paid plan can't take payments
- Harmony doesn't support custom code
Durable vs Wix: questions
Is Durable better than Wix?
On our rubric, Durable scores higher (6.7 vs 5.8 out of 10). Wix is still the better pick if you want a polished site you can fine-tune by hand on a platform that's been around for nearly 20 years.
Which is cheaper, Durable or Wix?
Wix has the lower starting price (from $17/mo vs from $22/mo, as of November 2026). Compare fees on your sales too: Durable: none listed; Wix: Wix Payments processing fees; extra fees on subscription plans on lower tiers.
Can Durable and Wix both run my business on autopilot?
Durable: partly, for some tasks. Wix: no, it stops once you've built what you asked for.